Ida Lindahl (H&M Home): “You can now do everything from the bubble that constitutes your house”

No less than 724 square meters of household items, furniture, lighting and flowers have recently been offered to decoration enthusiasts at 14, boulevard des Capucines, in Paris. A first address just for her in France for the H&M Home brand, which entered this market in 2014 through corners. Ida Lindahl, general manager of the brand since November 2020, discusses with FashionNetwork.com the underside of this opening and the ambitions of a brand that operates in a sector that has weathered the health crisis better than that of clothing.

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