good score for his first day in theaters, in the Box Office for culture

Welcome to the Box Office, the show’s weekly meeting point Soft Power. Every week, we look at cultural trends and the biggest hits of the moment. In partnership with the GfK research institute for books and video games and CBO Box Office for cinema.

Latest James Bond for actor Daniel Craig: “No Time to die”

We start with the cinema with James Bond, of course, To die can wait with Daniel Craig, giantess, the French Léa Seydoux and the formidable Rami Malek, revealed in the series Mr. Robot and in the biopic on Freddy Mercury, Bohemian Rapsodie. It’s a hit (inevitably) in theaters: 289,000 admissions in France for the day of Wednesday alone according to CBO Box Office (we do not yet have the figures for the weekend): James Bond is launched in France on 812 screens .

The film is long (2 h 45 min), with as many shots as stunts and cocktails, James Bond girls as if it were raining, and the inevitable tuxedos – worn even in Cuba. We travel a lot in this film, which begins in Jamaica and ends on a desert island, passing through the magnificent streets of Matera, a troglodyte village in Puglia. We even get a very nasty Covid, a nod to the time, and a lot of social networks, a nod to Gen. Z. Awesome suspense and awesome movie; a great James Bond. The press is sometimes critical but it doesn’t matter – nobody reads it – and everyone is going to jump on this new James Bond. The last perhaps (no spoiler here), the last of a macho era, white and in the service of his majesty. The film has been postponed countless times because of the Covid: it is the most anticipated James Bond in history, due to the pandemic.

Faced with this BOND tidal wave, the other Wednesday outings are pale. Let’s still point out a good news: the Palme d’Or Titanium, feature film by Julia Ducournau exceeds 300,000 admissions in France. This is little compared to the almost two million of the previous Palme d’Or Parasite of Bong Joun-Ho, but in times of Covid and health pass, it’s not so bad.

“House of the Dragon” et lancement d’HBO Max en Europe

HBO released the first images of the series this week House of the Dragon, taken from Game of Throne, which takes place 300 years before the events of the world’s most famous series. The teaser has been viewed more than 11 million times and the series will be released in 2022: a key element for the strategy of the HBO Max platform, which is preparing for its arrival in Europe but not yet immediately in France since the exclusive deal concluded with OCS will not end until 2023.

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Mona Chollet in second position of the best sales tests of the week

The Swiss essayist and journalist Mona Chollet persists and signs in the second place of the best sales GFK this week. His book : Reinventing love is a great bookstore success, especially as its previous title, Witches, the undefeated power of women is still bestseller at # 21 in GFK’s non-fiction ranking.

And we think back to another success in another time, The witch precisely, remarkable essay of Michelet in 1862 on these women considered demonic because they made “of the kind” with their “knots of hysteria” and their “follies by affection” – to speak like the poet. Against the Inquisition, against the satanized, hysterical and mad woman, Michelet yesterday and Mona Chollet today, avenge and rehabilitate them.

First in the GFK ranking, Eric Zemmour still, with 165,000 copies already sold, according to our colleagues from Parisian, but sales are said to be down. Especially since, as Pierre Assouline reveals in L’Express, booksellers are resisting: they refuse to sell France has not said its last word. Which is illegal. A bookseller cannot, in France, refuse to sell a book. However, he may not put it in the window or on the shelves, or pretend that he has no more copies, explains Assouline.

GFK ranking of the best sales of the week, category tests and documents.

Great hopes of success for Patrick Modiano and Marie Darrieussecq

Little movement in the best-selling “fiction”, despite the best-sellers expected from Guillaume Musso and Bernard Werber, followed a little further by Amelie Nothomb. Two new releases will have to be followed closely, although it is still too early to know their sales: the new novel by Patrick Modiano, Chevreuse, and Not sleeping of Marie Darrieusecq on her insomnia, which everyone is talking about, counting the sheep like the singer Barbara. A book to read… at night around 3:33 am when we “fight with the dark” (as Anna Cabana wrote beautifully in the JDD this morning). We read these two books and we will tell you about them again next week if they make it into the GFK bestsellers.

With regard to books, let us finally point out the publication of a master’s thesis, it is not so common (and it is even the anti-bestseller), devoted to the color Black in the history of XIXth and XXth century. His title : Black. It is signed… Samuel Paty. A happy initiative from history teachers who have found it and published it. It’s endearing, not bad at all for a student thesis, and published in the university presses of Lyon, where he was a student: it costs 10 Euros. Samuel Paty was assassinated a year ago, on October 16, 2020, for offering his students to study the cartoons of the Prophet Muhammad.

Amazon enters the world of video games through the front door with “New World”

A word about New World, the all-new massively multiplayer role-playing game (much like World of Warcraft). It is an MMORPG game, for “Massively Multiplayer Online Role-Playing Game”, a game that is played online with a large number of players. New World released on September 28, it’s a splendid game that is already enjoying great esteem among veterans of the genre. Above all, it is the first major project of the very young “Amazon Game Studios”, Amazon’s video game studios. GAFA had long failed in the video game industry: with New World, we can say that Amazon has successfully infiltrated.

Music: Billie Eilish’s “No Time to Die” Listens Soar With Movie Release

And then, in Spotify’s TOP 20 worldwide, to report the return of Billie Eilish thanks to James Bond: No Time to Die. The sequence in the film, which serves as the offbeat and a little late credits, is just great on the music of Billie Eilish: 334 million plays on Spotify.

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It should be noted that the magnificent title We Have all the Time in the World by Louis Armstrong can also be found in the soundtrack of the film.

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This box office is from the Soft Power show of October 10, 2021, “Generation Z X-ray

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