GfK: Purchasing power of Germans will rise to EUR 24,807 in 2022 (

Nuremberg ( – The purchasing power of Germans will rise to 24,807 euros per capita in 2022, according to the Society for Consumer Research (GfK) in a current press release. For more information, please refer to the wording of the following press release:

Mathematically, this corresponds to a significant increase of nominally 4.3 percent and EUR 1,013 more per capita. This is shown by the newly published GfK study on purchasing power in Germany in 2022.

GfK is forecasting total purchasing power of EUR 2,062.8 billion for Germany as a whole in 2022. That is a nominal 4.3 percent per capita and EUR 1,013 more than in the previous year, based on the revised forecast for the previous year. This results in an average per capita purchasing power of 24,807 euros, which Germans will have at their disposal in 2022 for consumer spending, living, leisure time or saving.

Purchasing power is understood to be the population’s nominally available net income, including state transfer payments such as pensions, unemployment benefits and child benefits. How much of the nominal increase in purchasing power remains in real terms, however, depends on how consumer prices will develop in 2022.

Filip Vojtech, GfK expert in the field of geomarketing, explains: “In 2022, purchasing power will increase significantly again for the first time since the beginning of the corona pandemic in Germany. So Germans have arithmetically more than 1,000 euros more per capita for spending and saving than This growth is based on the one hand on rising wages in many industries, but on the other hand – after there was no or only a minimal increase last year – on an increase in pensions and economy as well as the decline in pandemic-related logistics problems, which leads to an increase in purchasing power. “

Regional distribution of purchasing power

A look at the regional distribution of purchasing power in Germany opens up exciting insights into where people with particularly high spending potential live. In the German federal states, there will be a change in rank in 2022 compared to the previous year: With a per capita purchasing power of 23,313 euros, Brandenburg is slightly ahead of Saarland and ranks ninth. Bavaria is still the undisputed leader among the federal states: In the Free State, residents have an average of 26,936 euros per capita for spending and saving, which means that Bavaria’s purchasing power is almost 9 percent above the state average.

In addition to Bavaria, Hamburg, Baden-Württemberg and Hesse also have above-average per capita purchasing power. All other federal states continue to perform below average in a nationwide comparison, although the new federal states recorded the greatest increases in purchasing power. As in the previous year, Mecklenburg-Western Pomerania comes in last, where people have an average of 21,707 euros at their disposal, which is less than 88 percent of the national average.

Purchasing power in the urban and rural districts

As in previous years, the Bavarian district of Starnberg is in first place in the purchasing power ranking in 2022. With a per capita purchasing power of 34,758 euros, the people of Starnberg have 40 percent more than the national average for spending and saving. Second place is taken by the district of Munich, followed by the urban district of Munich, which with a per capita purchasing power of 32,364 euros pushes itself past the district of Hochtaunuskreis. Furthermore, compared to the previous year, the district of Ebersberg (32,031 euros) and the Main-Taunus district (31,886 euros) swapped places five and six.

The district of Miesbach is new in the ranking, pushing the district of Böblingen out of tenth place. In the comparison of purchasing power, the bottom of the purchasing power comparison is again the Gelsenkirchen district: With a per capita purchasing power of 19,778 euros, Gelsenkirchen residents are more than 20 percent below the national average.

City districts with a large population

The 25 most populous urban districts combine more than 21 percent of Germany’s total purchasing power – but this does not mean that every major German city also has an above-average level of purchasing power. The capital Berlin is by far the most populous city in Germany and thus ranks first in terms of purchasing power. In terms of per capita purchasing power, Berlin is just under 7 percent below the German average, similar to Dresden. Bremen (-9 percent), Dortmund (-9 percent) and Leipzig (-11 percent) are even further below, while Munich and Düsseldorf, for example, are significantly higher with just under 31 and 16 percent respectively.

Purchasing power density: high potential in a small space

A look at the sums of purchasing power shows that the populous cities and especially the large metropolitan regions are indispensable target markets for retailers and service providers. The purchasing power density, i.e. the total available purchasing power in millions of euros per square kilometer, is very high in metropolises such as Berlin, Hamburg and Munich, but also in Nuremberg, the Ruhr area, the greater Stuttgart area and Frankfurt / Main. The purchasing power density is therefore an important indicator for companies in which areas they can mobilize a lot of purchasing power potential with a targeted customer approach in the smallest of spaces.

About the study:

GfK purchasing power is defined as the sum of all net income of the population based on the place of residence. In addition to the net income from self-employed and non-self-employed work, capital income and state transfer payments such as unemployment benefits, child benefits and pensions are also added to purchasing power. However, the expenses for living expenses, insurance, rent and ancillary costs such as gas or electricity, clothing or saving have not yet been deducted from this disposable income.

Consequently, a nominal increase in purchasing power does not necessarily mean that each individual has more money available in real terms if the expenditure listed increases more strongly. In addition, it must be taken into account that the purchasing power of a region is an average value of the population living there and says nothing about the purchasing power of individual individuals, the purchasing power per household or the underlying income distribution and thus the gap between “poor” and “rich” .

In addition to wage and income tax statistics, the calculation is based on relevant statistics for calculating state benefits and forecast values ​​from economic institutes. GfK completes the detailed forecast for the new year in January. The GfK purchasing power data will then be available for all German urban and rural districts as well as all municipalities and postal code areas. The purchasing power data at street section level will be updated in the second half of the year.

Purpose of the data

The regional GfK purchasing power data are an important basis for sales and marketing planning in companies in many industries. A realistic mapping of the regional distribution of purchasing power is crucial. Accordingly, the focus of the study is not on the comparability of the data over years. Since these are forecasts, we strongly advise against comparing the data from previous years 1: 1 with one another. (08.12.2021 / ac / a / m)



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