Drake’s seventh studio album Honestly, Nevermind caused quite a stir when it was released last week. While many were happy with the surprise 14-track dance project, some critics weren’t too happy with the Canadian rapper’s straying from his traditional rap bars and beats, including Irv Gotti. The experienced music manager did not mince his words when it came to his criticism of the musical performance.
The Murder Inc. co-founder took time out for TMZ as he exited Los Angeles International Airport on Tuesday, June 21, and praised the four-time Grammy winner. However, he wasn’t shy about voicing his concerns about the state of hip-hop following the “Falling Back” rapper’s recent genre shift.
NEW YORK, NEW YORK – AUGUST 19: Irv Gotti attends as WEtv Celebrates The Premieres Of Growing Up Hip Hop New York And Untold Stories Of Hip Hop on August 19, 2019 in New York City. (Photo by Dia Dipasupil/Getty Images for WEtv)
“Drake’s new album isn’t hip-hop,” Irv said, “and he can do whatever he wants. Let me stress this: Drake can do whatever he wants.” When asked if the last album raised concerns about the $10 billion industry, Gotti, born Irving Domingo Lorenzo Jr. , “I hope not,” before adding, “As long as I live, there can never be a decline in hip-hop.” I have to get back into the game and then find a N-Gga.”
Irv shared that the 6 God’s new sound inspired him to go out and find “a raw new DMX, a new yes, a new Jay and serve up n-ggas and f-ckin’ that’s bringing back great hip-hop.” . This album is not hip hop.”
The 51-year-old shared the feelings expressed by Drake on social media many hours after the release of a house-inspired music project. “And [Drake’s] so strong and so powerful it can change the dynamic of sh-t and any n-gga watching this please hip-hop yo… hip-hop has changed so many n-ggas lives that in the hood that gave them an out, and Drake can do that.”
He continued, “I just wasn’t expecting a full album of this shit… it’s too mighty and too strong, and it made me feel like we need another N-Gga that’s so mighty and strong that it’s at.” this thing will remain hip hop.”
Critics took notice of Irv’s comments, with many slamming the industry veteran for not being open to a new sound, including one Instagram user who wrote, “It’s crazy how people ban artists from getting into a venture into a certain area. Let them expand their craft.” Another person added, “It’s literally defined as ‘dance’ on the apple…. Of course it wasn’t hip hop, it shouldn’t be.” A third user wrote, “No one says what Irv thinks. Sit that out.”
“Shut up and give Ashanti her masters,” quipped a fourth person. “Irv, you haven’t found anything for 20 years!!! Please go for a walk.”