Exclusive Partnership: Cristiano Ronaldo Launches NFT Collection with Binance | news

• On November 18, Ronaldo launched his first NFT collection
• In an interview, he explains that he wants to give something back to his fans
• The cooperation between Binance and Ronaldo is to run for several years

According to Binance, it is the global market leader among providers of crypto infrastructure, Cristiano Ronaldo aka CR7 is considered by many to be the greatest soccer player of all time – now they have joined forces and on November 18th, as part of a multi-year, exclusive partnership, Ronaldo’s first NFT collection launched.


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Binance wants to create Web3 infrastructure for sports and entertainment

In a press release from Binance, company co-founder He Yi is quoted as saying: “We believe the metaverse and blockchain are the future of the internet. We are honored to partner with Cristiano to bring and show more people an understanding of blockchain how we build Web3 infrastructure for sports and entertainment too.”

CR7 Collection: Four levels of rarity with an exclusivity bonus

The collection includes seven animated designs with four levels of rarity. Each design depicts an important moment in Ronaldo’s life. The five Super Rare NFTs have a starting bid of $10,000 and the 40 Super Rare NFTs have started with a minimum asking price of $1,700. There are also 600 Rare NFTs and 6,000 Normal NFTs. BUSD is roughly the same value as the US dollar. The cheapest NFT from the collection is available on the Binance marketplace for $1.84 as of November 22.

Depending on the rarity level of the purchased NFT, buyers receive an exclusivity bonus. This includes, for example, a personal message from Ronaldo, an autograph, Binance merchandise, access to all future CR7 NFT drops or a mystery box. The first 1.5 million new Binance users who register with the code RONALDO will also receive such a box.

The next Ronaldo NFTs are coming in early 2023

“It was important to me that we build something here that will be remembered and unique to my fans. They’ve contributed so much to my success and with Binance I’ve been able to create something that not only captures the enthusiasm for football but also rewarding fans for all the years of their support,” Ronaldo is quoted as saying in the Binance press release. He advertises his registration code on Twitter:

As of November 22, transactions on the Binance marketplace centered around the CR7 NFTs totaled $183,361.93. In early 2023, further NFTs are expected to come onto the market as part of the exclusive cooperation between Ronaldo and Binance. An exact launch date has not yet been announced.

Olga Rogler / Editor finanzen.net

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