Drake has a historic relationship with the NBA. In 2013, he used his musical success to become a global ambassador for his hometown team, the Toronto Raptors. Since then, the “6 God” has become a ubiquitous icon on the courts, with a vision to inject millions of dollars to help in the goal of improving basketball in Canada. Today, Drake has decided to extend his partnership with the NBA into the realm of streetwear, and Bobby Shmurda has the honor of breaking the news.
On Monday, September 27, Drake’s clothing brand OVO officially announced a collaboration with the NBA as part of its fall-winter 2021 collection. To give fans a first glimpse of this collaboration, OVO turned to the Brooklyn rapper to announce the articles of its next line New York Knicks.
In a series of Instagram photos, Bobby Shmurda can be seen sporting a cap OVO x Knicks New Era, as well as a full tracksuit adorned with the team’s iconic blue, orange and white colors. Additionally, a varsity-style warm-up jacket features OVO’s huge ‘O’ patch in orange on its upper right quadrant and the Knicks logo in the same tone on its upper left quadrant. Underneath the basketball team’s logo, the jacket features an embroidery that reads “World Champions 1970, 1973”.
The OVO x Knicks New Era cap features the brand’s signature owl iconography, as well as a basketball in classic team colors (blue, orange and white). The OVO x Knicks collection goes on sale Wednesday (September 29), and more Team collections are reportedly planned.
Last weekend, LeBron James was spotted wearing an all-new OVO x Los Angeles Lakers cap as he attended the NFL Los Angeles Rams-Tampa Bay Buccaneers game alongside new Lakers teammate Carmelo Anthony.
Bobby Shmurda’s OVO outfit appears to reaffirm his New York Knicks allegiance after he was seen showing off James Harden’s Brooklyn Nets jersey during a Nets / Knicks game at Barclays Center earlier this year. Earlier this year, Drake and Bobby Shmurda were seen partying together with Chris Brown and Rowdy Rebel in Los Angeles, just a month after Bobby was released from prison. Previously, Drizzy had Bobby take the stage during his 2014 Drake vs Lil Wayne tour of New Jersey. While this OVO x NBA collaboration marks the first collaboration between Drake and Bobby Shmurda, fans might expect a possible collaboration. musical between the two.
During this time…
Meanwhile, Drake grabbed No. 1 on Billboard’s 200 Albums chart for the third week in a row with his latest album Certified Lover Boy. According to the media outlet, the record totals 171,000 album sales in the United States on behalf of the past week, after performing two weeks ago, the biggest week of the year for an album, with 613,000 units. .