The One Season of Advice campaign, created by Different – communication company associated with UNA, Joint Communications Companies – for Bayer, it continues with the aim of disseminating information simple and correct on seasonal ailments, immune system, vaccines, fever and respiratory infections.
Following the success of the first edition, in which comics were made where the members of a family and the mascot Sally answered some common doubts related to our health, Bayer continues its collaboration with Different to expand the educational campaign.
The company animated the second season with a series of funny videos in which the family comes to life and ironically treats topics related to good practices to stay healthy in this particular moment of new attention to prevention and well-being.
The realization of the mini-clips was once again entrusted to the studio From tomorrow.
The themes of the campaign are addressed and deepened by the Prof. Fabrizio Pregliasco, virologist and professor at the University of Milan and IRCCS Galeazzi (MI) Health Director. The professor collaborates with the campaign to support communication, providing a clear and authoritative point of view on these issues of great importance.
Simona Stagni, Marketing Category Lead of Bayer Consumer Health comments: “After the success of the first season, we areO happy to continue our collaboration with Different, it is an original and new way to offer answers to the numerous health questions that are often searched online. This educational campaign wants to be a way to talk about important issues in an engaging way, to try to provide correct information on delicate issues such as those relating to our health, in a period in which the attention on the subject is really high.”
Simone Cristiani, Executive Creative Director di Different answers: “Seeing ideas like this grow and come to life (literally because this year the characters are moving!) Is a great satisfaction. Entertainment is a spark in which we believe and that in the health field knows how to surprise and trigger interest, desire for further study even on serious and important issues. “
Luca Cavalli – General Manager
Francesco Guerrera – Chief Creative Officer
Simone Cristiani – Executive Creative Director
Simone Contini – PR Director
Ilaria Muolo – PR Account Manager
Fabrizio Di Rosa – Senior Art Director
Maria De Filippis – Junior Copywriter
Guglielmo Vanasia – Digital Media Strategist
Creative and animation studio – Dadomani