COMMON STORY



Alex Bogusky, one of the world’s most award-winning creative leaders, calls on the TED community to help reshape and rename capitalism in this short film that earned recognition for TED’s commercials. ABOUT THE COMMON Benefits for people, communities, society, the environment and future generations is a new advantage for business. What they have in common is a partnership between Alex & Ana Bogusky, Rob Schuham and John Bielenberg (Project M). COMMON is a brand designed for the community, community owned and community oriented. It is one open source brand – a living network – a rapid prototype for many progressive companies that unleash creativity to solve social problems. http://fearlessrevolution.com/common/ http://www.ted.com/initiatives/aws/a_common_film.html video author: m ss ng p eces www.mssngpeces.com music author Julio Monterrey Youthfaire.com Mix by Brian Rund

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