By commemorating World Television Day, MinTIC highlights public media and the audiovisual industry as drivers of development

By commemorating World Television Day, MinTIC highlights public media and the audiovisual industry as drivers of development

November 21, 2020
  • In 2020, resources for the strengthening and modernization of public television amounted to $ 291.5 billion, the highest investment in the country’s history.
  • In Colombia, national, regional, non-profit and community channels strive to reach audiences with innovative content, as well as the production companies that join to develop quality productions.
World Television Day

The Ministry of Information Technology and Communications (MinTIC) joins today the celebration of World Television Day, recognizing this medium as a brave promoter of development despite being so affected by the crisis that caused the pandemic, but in turn, for having increased their audiences and returning to the tradition of television.

In the continuous effort to strengthen the audiovisual sector, the National Government has allocated during 2020 the highest investment in the history of Colombian public TV and the audiovisual industry, allocating a budget of $ 291.5 billion to modernize its infrastructure, strengthen its content and train human resources.

Incentives, training and incentives have made 2020 a creative and supportive agenda for remote regions of the country that have benefited independent production companies, public channel workers and the audiovisual sector workers’ union.

“We closed this year not only with an investment never seen before, but with enormous satisfaction of the duty accomplished and with the joy of having supported a sector that was so affected by the pandemic. And we will continue to do so, because our mission from the Government of President Iván Duque is to strengthen the public media and the audiovisual industry “said ICT Minister Karen Abudinen.

Towards strengthening content

These efforts have already begun to bear fruit. The quality and innovation of regional public productions were deserving this year with 48 nominations for the TAL-Television Awards of Latin America-, (surpassing 2019 when 24 were obtained).

At the same time, the project “Big Stories with Small Cameras”, which emerged as a natural support for the audiovisual industry in the country affected by the pandemic, selected 300 winners with a stimulus of $ 12 million per project to tell representative stories of the region of origin or residence of the creators, recorded with cell phones or any other portable device.

Public TV has joined initiatives such as the program ‘Profe en tu casa’, a live space for education and entertainment, which allows viewers and listeners to participate with opinions, questions, workshops, stories and an infinity of activities that provide academic content in a fun way.

This content has been broadcast by Cadena Colombia, Canal Institucional, Radio Nacional de Colombia, RTVCPlay and the regional channels: Telecafé, TeleCaribe, TeleAntioquia, TRO, Teleislas, Canal Trece and Tele Pacífico, with a very great satisfaction and we are reaching children and youth in the country who do not have access to any other means.

Likewise, the 5 audiovisual calls were opened, with an investment of 23,664 million pesos, they were able to finance 81 projects of new audiovisual productions of micro, small, medium and large producers, community channels and indigenous producers and NARP (Black, African , Raizales and Palenqueros).

The commitment to training

All the strengthening of the audiovisual sector is complemented by the constant training processes that we develop through important alliances that allow us to guarantee the strengthening of public television, the promotion of multiplatform content of public and cultural interest, and the social and productive appropriation of ICT with an investment for 2020 of 3,500 million pesos.

By commemorating World Television Day, MinTIC highlights public media and the audiovisual industry as drivers of development

By commemorating World Television Day, MinTIC highlights public media and the audiovisual industry as drivers of development

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