To highlight the welcoming and hospitality of the city and to welcome visitors, Turisme de Barcelona yesterday distributed some 6,000 heart-shaped lollipops to foreigners who were strolling through Plaça Catalunya, Passeig de Gràcia or visiting the Sagrada Família . With this sweet initiative and coinciding with World Tourism Day, they wanted to convey a message of coexistence and civility, also inviting tourists to take care of the city.
And is that the slogan of the new campaign also involves visitors: “Barcelona welcomes you, take care of it.” In addition to the city center and the tourist icon that is the Sagrada Família, the consortium’s informants also distributed the lollipops –designed and made by master pastry chef Christian Escribà– around the Cathedral and in Park Güell. With this, the aim was to transmit the double message of directly addressing the visitor’s conscience and highlighting the importance that this economic activity has for the city.
The Agència Catalana de Turisme announces a discount campaign for November bookings
During the campaign presentation ceremony, the president of Turisme Barcelona, Eduard Torres, highlighted that the pandemic has highlighted the importance of this sector for the city and assured that the entity is working to attract a quality and respectful visitor with the environment. In addition, he said that we must take advantage of “this exceptional moment that we are living as a turning point to take a qualitative leap and take care of the tourist-visitor relationship a little more”.
Accompanied by representatives of the hotel sector, the Gremi de Restauració, Apartur or the Barcelona Oberta Foundation, the director of the Turisme consortium, Marian Muro, assured that this action is part of the “reunion” between visitors and the city, “which for the last few years it has been a somewhat hostile relationship ”. The objective is to transmit the message of welcome and hospitality “but also of respect”, insisted Muro, who added that “we believe that now, after
of the pandemic and the crisis that it has entailed, it is time to give a double message around the hospitality of the city ”. The director of Turisme also highlighted the civic behavior that has always characterized Barcelona. A very different image from the one projected in recent days with the episodes of nocturnal violence.
Also yesterday, the Agència Catalana de Turisme announced the launch of a campaign to encourage reservations and promote seasonal adjustment by subsidizing stays in Catalonia during the month of November that are processed through a travel agency. For this, 1.5 million euros will be allocated. It was announced by the general director of Turisme, Marta Domènech during the act of recognition of the seven establishments that have functioned as refuge hotels during the pandemic, welcoming tourists who had to isolate themselves and whose accommodation has been financed by the Government, “in what is good example of public-private collaboration ”, highlighted the Minister for Business, Roger Torrent.