Alfa Romeo rethinks itself. The historic brand of the Arese house has reached historic lows (between 5 and 10%) of the production volumes of the Cassino plant. A story that has never been relaunched to the end, a matter in which not even Sergio Marchionne succeeded, even though he wanted to make it the premium brand of the Fiat galaxy (now Stellantis). Now try to revitalize yourself by cutting costs. a business model is envisaged based on tailor-made production based on customer requests. In compliance with the synergy strategy for 5 billion that the CEO of Stellantis, Carlos Tavares, explained at the dawn of the merger between FCA and PSA. CEO Jean Philippe Imparato described the new model just in time after the meeting with the associations of the Italian dealers of the Alfa, Ds and Lancia brands. Until 2026 there will be one launch per year of Alfa Romeo, DS and Lancia. The Tonale SUV will be produced starting from March 2022 (in Pomigliano, ed) and will go on sale in Italy in June 2022. Learned said that it has ruled out the brand’s participation in the next Geneva Motor Show (Not part of my spending plans for 2022, he said).
The new model – explained the CEO of Alfa Romeo – will be “built to order” for at least 80%: we will produce the cars only if we have the final customer. At the beginning of 2021 we were at 38%, we will go to 80% in 2023. This will allow us and the dealers to manage costs better to avoid waste. We must not produce cars that have no customers because stocks are a cancer, no car should stay more than 90 days in parking lots. The challenge of making a very precise control of the production. No impact for the factories because normal to do car if you have customers. You can decide based on the geographical destination, for example by first producing the cars that will go to the US and Japan that have longer logistics times. The life of the factories does not change, but there is more control over production and logistics.
Lancia will present three new models between 2024 and 2028, one every two years. The first electric will arrive in 2024, the new Ypsilon, which will also be in a hybrid version, explained Luca Napolitano, head of the Lancia brand which has currently ruled out a return to sports competitions. I want to take one step at a time and that step has to be the right one, he said. Napolitano who added that from 2026 Lancia will only produce electric cars and therefore the new Delta will only be electric and reiterated its intention to land on other markets, starting from Italy. We will go where electric cars are sold, France, Germany and the Nordic countries, focusing on big cities. At the moment I don’t want to lose the leadership of the B segment in Italy, then I want to be successful with the new models and with the landing of Lancia in Europe.