Despite the covid and health measures, the City of Wine The establishment has just successfully completed its summer 2021. The establishment is pleased with an increase in attendance compared to 2020, with a slightly younger clientele and the return of foreign tourists. It has also just unveiled the program for its new cultural season.
A successful summer despite the health pass
At the Cité du Vin, the time has come for relief when it comes to taking stock of the summer: “we had revised our forecasts downwards, to end up being pleasantly surprised“explains Solène Jaboulet, marketing and communication director at the Cité du Vin straight away. After a timid recovery, from May 19, the establishment received 13% more visitors compared to 2020 over the two summer months.
Attendance remains 10% lower than that recorded in 2019, before the pandemic, but the City considers itself happy. The establishment of health pass started by slowing down visits : “between July 21 and July 31, we had to refuse 2,000 people without a pass“, describes Solène Jaboulet. The installation of a test barnum outside, from the beginning of August, made it possible to bring in the majority of visitors thereafter.
The other good news concerns foreign visitors: Belgians, Dutch, Germans, Swiss and Italians returned this summer. Only the British were missing. La Cité du Vin also highlights the rejuvenation of its clientele, with 9% of students among visitors this summer.
More than fifty events planned for the re-entry of the Cité
The new season which opens at the Cité du Vin promises to be very busy, with around fifty events planned between September and December. Some projects postponed because of the health crisis will finally see the light of day. This is particularly the case with a partnership between the City and the Agence de l’Alimentation de Nouvelle-Aquitaine: together, they offer tasting workshops for wines and products from all over the region, from short circuits.
Likewise, the temporary exhibition “Drink with the gods“, which had opened late because of the closure of the City until May 19, is extended until November 7. A new exhibition-event, dedicated to Picasso’s links with wine, will follow. About sixty works by the artist will be visible from April to August 2021.
Another event that the Cité du Vin is highlighting for a younger audience: the arrival, on October 23, of Émile Coddens, a young winegrower with 400,000 subscribers on TikTok. He will dedicate his book Wine can be shared.